Privacy Policy
Last updated: 4 June 2026
1. Who we are
Trade Modern Ltd ("Trade Modern", "we", "us") is a plumbing and heating service operating across London. Our registered address and company details are available on request at support@trademodern.co.uk.
We are the data controller for personal data collected through this website (trademodern.co.uk) and our booking system.
2. What data we collect
- Contact details — name, email address, phone number
- Address details — property address and postcode
- Job information — service type, property type, issue description, access notes
- Payment data — processed securely by Stripe; we store only a payment reference, not card details
- Usage data — pages visited, browser type, approximate location (via IP), referral source
- Cookie data — see our Cookie Policy
3. How we use your data
- To process and manage your booking and deposit payment
- To contact you about your appointment and send confirmation emails
- To verify your address and service area eligibility
- To improve our website and services through analytics
- To comply with legal and regulatory obligations (e.g. Gas Safe records)
4. Legal basis for processing
- Contract — processing your booking and payment
- Legitimate interests — improving our service, fraud prevention
- Legal obligation — compliance with UK Gas Safe and HMRC requirements
- Consent — marketing communications (where applicable)
5. Who we share your data with
- Stripe — payment processing (PCI DSS compliant)
- Resend — transactional email delivery
- Ideal Postcodes — address lookup and validation
- Neon / PostgreSQL — secure database hosting
We do not sell your personal data to any third party.
6. Data retention
We retain booking and customer records for 7 years to comply with HMRC requirements. Analytics data is retained for 26 months. You may request deletion of your personal data at any time (subject to legal retention obligations).
7. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request erasure ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, contact us at support@trademodern.co.uk. You also have the right to lodge a complaint with the ICO at ico.org.uk.
8. Cookies
We use cookies to improve your experience. See our Cookie Policy for details.
9. Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the website after changes constitutes acceptance.
10. Contact
For any privacy-related queries, contact us at support@trademodern.co.uk or write to: Trade Modern Ltd, London, UK.